Design, shop, or go pro.
Start where you are — a custom build, an in-stock rod, or early access to the app.
Design a Custom Rod
Tell us how you fish. We’ll spec the blank, guides, grips, and wraps — and build it by hand in 3–5 weeks.
Start a build →Shop Custom Rods
One-of-a-kind rods, built by hand in Olympia. Browse the full collection — ready to ship or built to order.
Browse rods →Rod Builder Pro
Design it, buy the matched kit. Join the Builder Network early.
Join the network →What we build.
From the salt to the rivers — every rod hand-built in Olympia, Washington, around the way you actually fish.
Steelhead & Salmon
Mooching, trolling, float, drift, centerpin. Our Pacific Northwest specialty.
Explore → 02Fly Fishing
Trout, steelhead, salmon, bass. Built around your casting stroke and the water you fish.
Explore → 03Halibut & Bottomfish
Deep jigging, bottom bouncing, lingcod. Built tough for the fish that pull back.
Explore → 04Inshore Saltwater
Redfish, snook, tarpon, speckled trout. Corrosion-proof and technique-specific for your coast.
Explore → 05Bass
Flipping, cranking, finesse, swimbait. One rod per technique, built for how you fish it.
Explore → 06Tuna & Offshore
Bluefin to billfish — trolling, jigging, and stand-up rods built for serious bluewater.
Explore →Custom Rods Available Now
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Prolite 10'0" Salmon Downrigger Trolling Rod 15-40 lb | Heavy SWX Casting Style
Regular price $384.99 USDUnit price per
What Prolite Anglers Say
“Chris and the talented team behind ProLite Rods are exactly what we want and have missed in this industry for a while now. Their knowledge and guidance in the rod building process matches the highest quality components they use.”
“The builder went above and beyond and was super informative. He sent pics and communicated with me through the whole process. I could not be happier with my custom rod.”
“Great company! Great product! Fast turnaround! What else can I say?”
Build it. Design it. Share it.
The parts the pros use, the app that makes it easy, and the anglers who fish Prolite.
Shop Batson Parts
RainShadow blanks, ALPS guides, Forecast components — shop by spec with our power filter.
Shop parts →Rod Builder ProComing this fall
Design your rod on your phone, check compatibility, and order the matched kit. Join the Builder Network early.
Join early →Prolite on the Water
Join our ambassadors — share real fishing content and earn Prolite credit for approved posts.
Meet the ambassadors →The Shop
Olympia, Washington
Rooted in the Pacific Northwest. Building for anglers nationwide.
Since 2017 · 5,000+ Rods
Every rod built by hand, one at a time, by the same team that started it.
Rainshadow Blanks. ALPS Guides.
The same components the pros use. No shortcuts, no house-brand substitutes.
3–5 Week Builds
Custom rods ship in 3–5 weeks. Ready-to-fish rods ship same week.
Ready to Start?
Build custom, shop in stock, or talk to us first.