At Prolite Rod Technology, we believe in our products. We want to bring you the absolute highest quality, performance, and crafstmanship in a fishing rod. That's why we offer a warranty with every rod. Prolite Rod Technology wants to do anything we can to keep you and your Prolite rod on the water.

DESIGNING well priced, technique specific rods with a level of quality and performance YOU WON'T find ANYWHERE ELSE.

Its our goal to bring you the best product, with the best customer service, at the best price. We strive to better the fishing industry, with a willingness to teach and educate every level of fisherman. There's an old saying that if you give a man a fish, you feed him for a day, and if you teach a man to fish, you feed him for life. At Prolite, we don't just want to teach him how to catch a fish, we also want to educate him about the art and science of fishing. We want to get you the perfect rod to fit your every need in any situation. Working with you and building a personal relationship is important to us.





Build to order

Custom Rods